Digital isn't the future, it's now and it's everywhere.
There is no question about it, digital helps drive search. At McCarthy, we develop digital plans that are a bull’s eye target for your audience. Our methodology is focused on hitting the right consumer with the right message, right in your competitors back yard.
From Over the top (OTT), mobile conquesting, and programmatic display/video, to Google True View, and Facebook, they all work together to increase the frequency of your media plan to the right consumer.
Using state of the art technology; our search campaigns, keyword lists, and ad copy are created dynamically to assure we are spending money on the inventory you have on the ground. Nothing replaces the human touch. Technology, coupled with human expertise, allows us to deliver quality campaigns (and traffic).