CHASE CHEVROLET:
BRANDING THROUGH eMOTION

Chase Chevrolet is a 4th generation dealer outside of the San Francisco Bay Area in Stockton, CA. We’ve delivered the experience of doing business with the dealership, sales and service, through customer and employee testimonials along with local nationally known sports figures through a simple tag line, “Buy Into It”.


100,000 VIEWS IN A DAY!

DeMarcus Cousins, starting forward for the Sacramento Kings and 2016 Olympic gold medalist, plays a series of characters employed by Chase Chevrolet. The campaign has run since February, 2015 and was featured on SB Nation, Fox Sports, and Bleacher Report.

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FIXED OPERATIONS ARE KEY

The average new car dealer loses customers in fixed operations at roughly the same rate they’re adding new ones via sales. You must start growing fixed by keeping your store in front of them, giving customers reasons to come back, and drive home the benefits of servicing the vehicles with OEM parts and factory-trained personnel.  In this day and age the fixed business is an integral part of future success.