Beat the Clock Event
President’s Day weekend is traditionally one of the top-selling weekends for car dealerships. The New Mexico Chevy dealers put urgency on car buyers to act now by having this event last just for this weekend. The event offered additional President’s Day savings that could only be had during this time period. Even though they delivered a more aggressive tone, they were still able to stay within their polished brand and conquest messaging in our desire to take over Ford’s market share.