Big Game Breakdown
The McCarthy Companies score a huge coup by making Crest Autogroup the only local car dealership to advertise during the 2008 Super Bowl in the Dallas/Fort Worth market. Seen by over 3 million viewers, we produced an interactive promotion called,. “The Big Game Breakdown” which gave one lucky winner the chance to win a car for a year after displaying their best touchdown dance. Videos were posted online and the winner was determined by the most votes. The promotion led to 362 leads!