Chase Has It
Chase Chevrolet is a rare breed of dealership, as they seldom run sales-oriented advertising. Relegated to brand-building advertising approaches, our Chase Chevrolet campaigns are designed to be experience-driven dialogues between dealer and drivers. As a staple in Stockton, California, since 1944, Chase Chevrolet prides itself on its involvement in the community and its ability to be above-the-rest with respect to competitors in the market. Our “Chase Has It” campaign gave Chase Chevrolet a new calling card: “Whatever you need, Chase Has It!” From tangible to intangible, we targeted everything that consumers want in a car dealer and created a campaign that advertised each advantage one at a time. Success? Chase has it.