Extra Mile
It’s no secret: Cerritos Nissan had been hammering Altima offers for years, and sales had become stagnant. In search of new customers and a new image, the dealership told us about all of the advancements they were making to make the whole car buying process easier for their customers. What we devised was a back-to-basics “Keeping It Simple” theme that directly targeted consumer fears and anxieties, pointing out that Cerritos Nissan has the tools to help customers overcome them. Keeping it simple has kept customers coming back.