Gas prices in early 2011 rose steadily, creating a panic of speculation and a surge of fuel-efficient vehicle sales.  In order to claim majority share of market sales, North Texas Honda dealers’ needed to highlight Honda’s long-standing commitment to fuel efficiency via its product line, directly compare to Camry, all the while appealing to a more youthful audience.  So, that’s what we did, and, OMG, it worked.

Putting on a show and pulling no punches, that’s how champions rise to the top.  Cerritos Nissan needed extra oomph to attract the masses amidst an unstable economy.  By declaring our ambitions of “Going for the World Championship”, we gave consumers a clear understanding that our title bout was to their benefit.  Through “zero down” and other special finance messaging, our training schedule produced profits.  The fight goes on.

Holmes Auto Group has been in Shreveport since 1937.  Even by 2011, no one knew it.  During the almost 75 years in between, Holmes had successfully carried two separate dealerships, Holmes Honda and Holmes European Motors, but the overarching brand, Holmes Auto Group, had entered hibernation.  Our task was two-fold: Reintroduce the brand and close the connection between the two dealerships… in 15 seconds.  So, how do you bring back a company that never left?  Like so.

With recent natural disasters in Japan a major new car supply shortage was affecting Nissan dealerships.  Because Trophy Nissan was a high-volume Texas dealer they had more inventory than all other Dallas Nissan dealerships.  We knew we had to tout our large selection to the car buying public.  In addition, the frequency of Nissan’s National Tent Event commercial along with the fact that Trophy Nissan adopted their look and feel meant viewer’s would think of Trophy Nissan more over their competitors.

In April 2011, gas prices started to rise making fuel-efficiency a major concern for car shoppers.  In order to capitalize on the need for fuel-efficient vehicles, we made the recommendation to advertise all 7 Chevy cars that have over 30 Miles Per Gallon.  The television commercial went the “Extra Mile” by articulating that Chevy vehicles are so fuel-efficient it makes their competitors look “Mule Efficient.”

Toyota of Dallas message is simple and to the point.  Being centrally and conveniently located in Dallas and having a huge selection of inventory with low prices makes car buyers choose Toyota of Dallas when they simply “Add Up” all the benefits.  Their used car execution even added an extra benefit of allowing customers to become a Toyota of Dallas fan on facebook and receive an extra $500 off.

As the Landers Autogroup prepared to launch a new campaign with spokesperson Tom Park, we wanted to enter the market with a bang.  With many “look-live” television commercials featuring Tom in rotation we decided to catch the viewer off guard by producing one commercial with a surprise ending.  Watch with caution and remember, “No Spokesman was injured in the making of this commercial”.