Tent Event
With recent natural disasters in Japan a major new car supply shortage was affecting Nissan dealerships. Because Trophy Nissan was a high-volume Texas dealer they had more inventory than all other Dallas Nissan dealerships. We knew we had to tout our large selection to the car buying public. In addition, the frequency of Nissan’s National Tent Event commercial along with the fact that Trophy Nissan adopted their look and feel meant viewer’s would think of Trophy Nissan more over their competitors.