OMG MPG
Gas prices in early 2011 rose steadily, creating a panic of speculation and a surge of fuel-efficient vehicle sales. In order to claim majority share of market sales, North Texas Honda dealers’ needed to highlight Honda’s long-standing commitment to fuel efficiency via its product line, directly compare to Camry, all the while appealing to a more youthful audience. So, that’s what we did, and, OMG, it worked.