Chevy Truck Month
In the dog-eat-dog world of capturing truck buyers, The McCarthy Companies realizes that “Truck Month” creative for the New Mexico Chevy Dealers needed to be more than a simple pun about being tough. Therefore, we focused on several benefits outlining why Chevy’s trucks are better than Ford’s. Of course, the Chevy Silverado is still tough as nails, so we focused our message on the fact that it has a longer lasting warranty and more horsepower than the F-150. Now that’s something the truck buyer can sink their teeth into.