Extra Mile
In April 2011, gas prices started to rise making fuel-efficiency a major concern for car shoppers. In order to capitalize on the need for fuel-efficient vehicles, we made the recommendation to advertise all 7 Chevy cars that have over 30 Miles Per Gallon. The television commercial went the “Extra Mile” by articulating that Chevy vehicles are so fuel-efficient it makes their competitors look “Mule Efficient.”